Carrie Bedingfield specialises in measuring communication and engagement effectiveness. Her work focuses on helping clients understand how research and measurement can meet their needs, and on providing reliable data and insight to support business decisions.

Carrie's skills include:
- helping clients to understand what their research and measurement objectives and desired outcomes are, and to scope out their work;                                                - helping clients to understand up-front what they want to do with their information, and what kind of conversation they wish to have when the findings are ready;            - designing robust measurement tools and techniques which truly answer the organisation’s questions;
- web surveying and depth interviewing (both telephone and face to face);
- statistical analysis;
- developing engaging presentations and workshops for key stakeholders, including  HR, leadership teams and the wider business.

Carrie has worked with organisations such as American Express, Barclays Capital, BP, Essent, Sony and Visa. Her work in BP has been recognized by the communication industry as a model of best practice.

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